1 sheet: Approximately 27 x 41 in., printed on paper stock, is the standard poster used in U.S. theaters. Posters printed before 1985 are almost always found with two horizontal folds and one vertical fold, except Disney posters which often do not have the final vertical fold. Since the mid-1980s, most posters have been sent directly to theaters rolled. Also, with the advent of backlit light boxes in 1985, a growing number of modern posters are printed on both sides. Recent posters often measure 27 x 40 in., or smaller.
1/2 sheet: 28 x 22 in, printed on card stock. Image usually different from that used on 1-sheet, often same as the first, or title,card, in the lobby card set.
Insert: 14 x 36 in., usually printed on card stock. Later ones were printed on thinner stock.
Window Card (WC): 14 x 22 in., printed on cardboard. Top four inches were left blank by the printer for the local exhibitor to fill in. Placed in the windows of local stores (in exchange for movie passes) They are sometimes found with the top 4" trimmed off. There is also a Jumbo Window Card (JWC)which is 22 x 28 inches and is a very rare size, and Mini Window Cards (MWC) measuring 11 x 14 and also printed on cardboard
Lobby Card (lc): 14 x 11 in. printed on light card stock. Originally made in sets of eight for display in theater lobbies. Most sets have one title card with production credits and poster artwork. The other seven cards are colored photographic scenes. Lobby cards are no longer used in the US, but are still sometimes produced for the overseas market. There are also Jumbo Lobby Cards (JLC)which were made before 1940 and are usually found only as single cards
Banner: Approximately 81 x 24 in., Older ones were printed on bookbinder's cloth or light card stock; modern ones are vinyl or light card stock or paper, and the size is highly variable
Still: 8 x 10 in. Black and white photos, usually with a glossy finish, used for lobby display and press promotion.
Lenticular: Approximately 27 x 41 in., printed between composite sheets of plastic and lit from behind creating a 3D/holographic effect.
